The organization is headquartered in Los Angeles and was previously known as SocialVibe.
TrueX is an advanced promotion organization established in 2007 by Joe Marchese, Brandon Mills and David Levy.
Joe has evolved the engagement based advertising model since founding true[X] in 2007. Known throughout the advertising industry as a pioneer with an extensive and unique expertise in engagement advertising, Joe works in television, leading consumer marketing, digital and multi-platform development for the cable network, Fuse TV.
Joe unique perspective when it comes to true[X]‘s focus: creating the commercial for the on-demand and interactive age,