Baidu PostBar is a social media platform that attracts users through topics of common interest. Users post text, image, audio and video content, and reply to original content via threads, thus forming social networks around topics of discussions. Baidu PostBar draws new users through close integration with search and user-generated content. Baidu PostBar has become a leading platform for fans of celebrities, for online game players, online novel readers and virtual local communities. 

Baidu PostBar 

The origin of Baidu’s name

The name was inspired by a poem written more than 800 years ago during China's Song Dynasty. The poem compares the search for a retreating beauty amid chaotic glamour with the search for one's dreams while confronted by life's many obstacles. “…Hundreds and thousands of times, for her I searched in chaos / Suddenly, I turned by chance, to where the lights were waning, and there she stood." 

Baidu was co-founded in 2000 by Internet pioneer Robin Li, creator of visionary search technology Rankdex, a method of hyperlink analysis.

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Our advertising team works to make meaningful connections between businesses and people, and we thought it would be helpful to lay out the principles that guide our decision making when it comes to advertising across Facebook, Instagram and Messenger

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