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ANALYZING THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND CREDIBILITY ON BRAND LOYALTY (A STUDY ON NIKE SHOES IN MANADO) | Semantic Scholar
Nike Case Study (Building a Global Brand Image)
Nike and Liu Xiang: Crisis Management in Celebrity Endorsement Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
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Case Study: The Strategic Use of Controversial Celebrity Endorsement
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ANALYZING THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND CREDIBILITY ON BRAND LOYALTY (A STUDY ON NIKE SHOES IN MANADO) | Semantic Scholar
Case Study of Nike: Building a Global Brand Image - MBA Knowledge Base
