Heineken’s Charlene de Carvalho: A self-made heiress | Fortune

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There is nothing permanent except change.

Heineken’s Charlene de Carvalho: A self-made heiress

Freddy Heineken, Charlene’s father, could be flamboyant in business but kept a conservative household and a tight rein on his only child.

Perhaps you’ve never heard of Charlene de Carvalho-Heineken, and that has suited her just fine. 

At age 60, she is one of the world’s wealthiest women, worth some $11 billion. Before she sat down with Fortune in Amsterdam for this story, she had never spoken with the media. 

Particularly after her father was kidnapped 31 years ago, she worked hard to live below the radar—for many years content to be unknown even to employees of the company that bears her name.

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