Groove uses Google Custom search in conjunction with picture hosting to offer custom Google search pages.
Users have two options in terms of how a Groovle page looks; they can either select from a list of preexisting pages or upload their own picture.
Groovle offers an extensive variety of ready to use pages in categories including celebrities, nature, space, and sport.
Groovle makes its money from the search results generated by Google Custom Search, and given that those results are delivered by Google the business runs on a low cost, low barrier to succeed model.
Anyone looking for a basic search oriented custom start page who don’t want to create one themselves will like Groovle.