We run the project as a carbon-neutral entity. Our long-term aim is to fund hundreds of thousands of trees and eventually other carbon-reduction projects (e.g. renewable energy technologies). With users’ help – and just a small change in their every day Internet behaviour – we hope to significantly reduce carbon in the atmosphere.
On the basis of advertising generated from the site, Ecocho buys carbon offset credits through the NSW Greenhouse Gas Abatement Scheme. Auditor KPMG will check the acquisition, registration and retirement of the carbon credits.