Beijing Olympic Sponsorship Ads: Adidas "Impossible is Nothing" Runner
Rio Olympics 2016: Nike and Adidas can't wait to start their own competition in the 2016 Olympics — Quartz
Adentity Blog: Adidas – the Olympics of Advertising!
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
Report: Adidas to Terminate IAAF Sponsorship
adidas Olympic Games Heritage
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
The 12 Best Ads of The 2012 Olympics
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
German sponsors inch across Olympics highwire | Reuters.com
Canadian Olympians can now thank their sponsors... if only they had any
This Is How Much Nike Dominates American Track - FloTrack
Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China's Winter Olympics nears | South China Morning Post
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era